Join a Peer Mastermind Where Brand & Business Strategy Work Together

A peer-to-peer advisory group for independent service business owners who want real results — without the wasted time and empty promises.

Feeling Stuck? You’re Not Alone.

Frustrated with business coaches who push big dreams but fail to align your brand and business?

Are you overwhelmed by advice that ignores your business DNA and offers tactics but no strategy?

Do you need clarity—a single strategy that aligns your decisions, messaging, and market moves?

It’s not your fault: many programs treat brand, operations, and sales as separate. Consistent growth happens when they work together. You don’t have to figure it out alone.

The Only Mastermind for Practical, Compounding Growth

Join a small, focused group of service business owners (like you), working month-by-month alongside a proven advisor. Together, we’ll…

Unify brand and business strategy so every decision builds momentum toward compound growth.

Solve roadblocks with advice from peers and an experienced growth advisor.

Cut through the chaos and focus on what matters for your company, culture, customers, and profit.

Don’t fall short in your journey to build a profitable business and design a brand people love.

Get expert guidance from a certified brand strategist.

Your small business needs to stand out.

Business Coaches want you to set 10X revenue goals, but don't give you a plan to achieve them.

They don’t help you design the brand that positions your company as the guide.

Enhance your small business success.

We have capacity for a maximum of eight service company owners. Register for priority access for the Blue Collar Branding MasterMind.

What Makes This Mastermind Different?

Peer-Powered

You’ll brainstorm, problem-solve, and stay accountable with others in your shoes.

Expert-Guided

Led by Brian Sooy, StoryBrand-Certified Brand Advisor. Real experience, no puffery.

Compound Results

Each session builds on the last, so you stop starting over and start stacking wins.

Register for the Blue Collar Branding Mastermind

Get tried and trustworthy guidance from an experienced professional who understands your struggles and business.

  • One group session per month with StoryBrand-Certified marketing professional Brian Sooy
  • Professional website review and recommendations
  • Coaching using the CARE Brand Alignment framework
or $600 per month

$6,000 / year

  • Professional answers to your questions about how to optimize and align your branding, marketing, and business strategy
  • Early access to Blue Collar Branding: A Field-Proven Framework that transforms service companies into market leaders
Get exclusive access!

Exclusive Bonuses

  • When does the Mastermind meet?

    We'll kick off the first session in May 2025, most likely on a Friday from 10:30 am - noon.

  • What’s a typical session?

    90-minute monthly meetings, focused and actionable. Bring your real business roadblocks—leave with clear next steps.

  • How is this different from business coaching?

    We’re peer-driven with hands-on guidance. Get input from owners like you and a certified advisor who’s worked with dozens of service and home services businesses.

  • Is this a long commitment?

    Try for one month. You’ll get the best results when you join for a year because you see progress, not because you’re locked in.

  • Don't Build Your Business Alone

    If generic advice and disconnected tactics have left you spinning your wheels, you’ll finally get clarity, focus, and a plan that fits your business and your goals.

    Get expert, peer-driven guidance—apply for the Blue Collar Branding Mastermind today.

  • How big is the group?

    8 owners max—so you’re always heard and supported.

    No marketing directors or middle managers. Only owners who are committed to growth.

Are you more of the DIY type?

You can get instant access to resources to help you grow your company until you're ready to invest in professional marketing.

Get maximum value with a minimum investment in Business Made Simple.

  • Invest your time and less of your money
  • Get Access to ALL Business Made Simple Courses
  • Get Access to Full Course Assessments
  • Get Access to Full Course Workbooks
Join for $275 / year