Raise Your Voice: A Cause Manifesto
How can you get people to serve more, engage more, give more, and become champions for your cause?
Do your organization’s brand personality and voice get drowned out by a noisy market as it struggles to find its identity and clarify its message?
Do people think of your organization as a “best-kept secret?”
Are you a CEO, executive director or professional that needs guidance so your organization is focused, inspiring, and engaging — but don't know where to turn for help?
Filled with insights into how strategic communications attract, engage, and retain supporters, “Raise Your Voice” is a guidebook that enables your organization to fulfill its promise and invite people into a story of the difference you make in people’s lives.
"Raise Your Voice" is a clear, concise guide to branding that will equip you to align your organization’s mission, message, and marketing so people are lining up to participate, engage, and become champions for your cause.
It’s more than a book — it’s a framework for helping mission-driven organizations create a clear and focused mission, understand what motivates (and how to motivate) champions, build deeper relationships and tell stories that resonate with people so they listen, care, and act.
This Amazon top-rated nonprofit branding book will empower you to design a culture of communications.
Overview
The 12 Cause Manifesto principles will help you lead your organization through four dimensions of culture and communications. Strategic, inspirational, relational and aspirational principles will empower you to simplify strategy, clarify your message, transform your culture, and inspire people to listen, learn, care, and act.
This book will change the way you think about your company or cause. | Buy it on Amazon
Find clarity and a clear path toward making every issue-oriented community more persuasive and influential. "Raise Your Voice" is full of actionable ideas to better communicate within your organization, with your stakeholders, and about the cause you care about the most.
"Raise Your Voice is a terrific book for any organization that wants to gain clarity with their communications to achieve greater impact. It offers both inspiring and practical advice and lots of examples..." Kristen Putnam-Walkerly, Philanthropy 411
Speak to your donor's minds and appeal to their hearts. | Buy it on Amazon
When your nonprofit is not generating impact, achieving its fundraising goals, or attracting new supporters, does it make you feel like there's nothing else you can do?
If you’re at a crossroads and don’t know what to do next, don’t give up! Nonprofits that develop a strategic communications framework and unleash the power of their brand through strategy, design, and purpose inspire advocates and influence stakeholders to achieve improved outcomes and revenue-generating results. When you build and strengthen relationships, your organization will flourish, thrive, and grow.
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Brian Sooy is an entrepreneur, design professional, volunteer, donor and nonprofit board member. He is the principal of Aespire, the design and cause communications firm that helps nonprofits and philanthropies communicate with clarity. |