Marketing insights to help you achieve greater impact by aligning profit and purpose, for changemakers from conscious companies and meaningful causes. Empower your team and supporters to influence, inspire, and engage the communities you serve through branding, design, and marketing in our digital and social world.
Brand Strategist and agency principal David Lemley thrives at the intersection of culture and the outdoors and proves meaningful impact isn't relegated to Manhattan. David helped put the Pacific Northwest on the map as a thought leader in design, working with brands that are ambitious, fearless, and out to change the world. He believes a brand should inspire deep and meaningful connections with real people and enthusiastically do good.
Do you know what your customers say about your company or brand?
Are you confident that your clients and customers understand what your company stands for and how it helps them solve their problems?
Are your website and business affected by the NetSuite LightCMS End of Life Notice? Aespire Websites Made Simple is a powerful and easy-to-use visual website builder LightCMS alternative for entrepreneurs, businesses, and organizations impacted by the LightCMS End of Life Notice.
This episode of Everybody Brands between host Brian Sooy and Sarah Olivieri from Pivot Ground has insights that will help you run your business better, your board more effectively, and guide your organization to create greater impact in the community and marketplace.
Protecting your customer’s and visitor’s privacy builds trust, increases brand recognition, improves your business reputation, helps buyers move faster through your sales funnel, and helps you acquire brand evangelists.
Do you ever wonder why people think of your business as a “best-kept secret?” Are you frustrated because you can’t seem to connect with new customers?
After reading the protest and praise for the new Gillette ad that calls men to “be the best that you can be,” are you going to boycott Gillette?
If you’re a consumer, you’re a brand owner. Don’t let brand marketers define who you are or what to believe.
It sounds like the setup from a late-night comedy show: “Two brand consultants walked into a podcast booth...” This time, there's no joke, no punchlines... just brand truths you need to know.
If you haven't picked up on this by now or aren't aware of this truth, brand perception belongs to consumers, not brand owners. Do you measure brand sentiment or brand affinity? Typically, you’ll want to measure two dimensions: Brand characteristics and brand behavior.
The world’s most innovative nonprofits are constantly getting feedback from their constituents (donors, partners and the people they are serving). They deliberately operate with donor-centric thinking driving all initiatives and activities.