Book Design for Expert Advisor David C. Baker
David C. Baker collaborates with Aespire as part of a remarkable design team to launch his latest book.
David C. Baker is an author, speaker and advisor for creative firms. His most influential books focus on the business of expertise: positioning, financial management, and leadership.
Attention to Detail
I have enjoyed working with you. You are organized and talented. I love the interior design, by the way. And the ebook looks awesome.
The Business Case
Amplifying Expertise
David C. Baker is an author, speaker, and advisor to entrepreneurial experts.
This is his sixth book, gleaned from working with 1,000+ firms worldwide. His work has been discussed in the NYT, Forbes, WSJ, USA Today, BusinessWeek, CBS, Fast Company, and Inc.
David co-hosts 2 Bobs, the most popular podcast for entrepreneurial creatives, worldwide, with Blair Enns, founder of Win Without Pitching and author of the best-selling Win Without Pitching Manifesto.
With Secret Tradecraft of Expert Advisors, he has two goals:
- To help people build a healthy practice that is profitable and sustainable.
- To help people be more effective in their work for clients.
Brand Strategy:
The Team Behind the Author
It’s best to simply quote David: “Noone writes a book alone. I want to shine some light on collaborators who have been amazing.”
- “Bryn Mooth has been my eternal editor. She sends me a fully edited MS Word file and I just ‘accept all.’”
- “Emily Mills is the gifted illustrator. I send her the manuscript and say: “Hey, read it and illustrate it.” That’s it. She decides what to illustrate, how to picture it, and how many illustrations there are.”
- “Paul Nielson, Emily Sixta, Tim Green, all at Faceout Studios, all working with Torrey Sharp, are behind the cover design (they've done all my books, and I love working with them).”
- “Vance Williams (w/ Brian Sooy at Aespire) put the book together, designed the interior, managed the printing, and created the Kindle edition. Super talented, careful, and meticulous—a real joy.” (We’re the newbies on this team, but it's not our first book design project)
- “Marcus dePaula is the audio engineer behind the Audible recording (he also is the producer behind the 2Bobs podcast that Blair Enns and I do together).”
- Pollock Printing manufactured the book in Nashville, TN.
Outcomes:
#1 Best Seller
Under Vance William’s leadership, Aespire took the team’s individual contributions and produced the final print edition, and Kindle edition.
Secret Tradecraft of Elite Advisors is an Amazon #1 Best Seller, Top New Release, and Hot New Release in multiple categories.
- Comprehensive production and project management
- Beautiful paperback edition design with french-fold cover
- Kindle edition production
- Amazon Advantage and Audible support
#1 Best Seller
Top New Release
Hot New Release
Author Services for Thought Leaders
Aespire guides authors through the book design and publishing process. We work with experts, advisors, creative agency principals, CEOs, and business executives to bring their business and leadership ideas to fruition.
We call the consulting part of our process “shepherding.” There are many considerations with book publishing, from format to size to paper to printing, that even for a seasoned design professional it can be overwhelming. We have found ourselves working with peers and colleagues who have vertical expertise in branding, marketing, and business consulting who need guidance in producing their first or subsequent book.
We’re like digital sherpas, carrying the heavy loads and leading the way so you can achieve success and reach your goal.
To become one of the industry experts and advisors who work with Aespire, read about our process and contact us to learn what it's like to collaborate with us.
Authors Prefer Aespire
- As trusted guides with practical experience as writers, authors, editors, and designers.
- As a team to support editing, design, production, and marketing.
- To position the author as an authority in their field or sector.
- As independent and unbiased managers of their project with exquisite attention to detail.
- To create the best possible experience for the reader.
- For our typography expertise: Our skill with typography to make books readable is based in our legacy of type design. (Aespire designed the text typeface used in the New Living Translation Bible and markets typefaces used in Bibles, publications, and creative projects worldwide).
- For our network of leading book printers who have produced publications that include trade books, short-run books, and Bibles.
- For access to a network of ghostwriters, expert editors, illustrators, videographers, and publicists who specialize in promoting authors and books.
From David C. Baker
Vance Williams put the book together, designed the interior, managed the printing, and did the Kindle. Super talented, careful, and meticulous—a real joy.
Do you feel powerless because you’re competing against deep-pocketed competitors? Call today to design a strategy to capture demand, create new customers, and grow your business.
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