Leadership and Power in a Culture of Communication

Leaders often operate inside a bubble of their own making, forgetting that communication is the language of leadership.

The quality of their communication amplifies the conviction of their leadership.

Power does not originate with a leader; power flows from the convictions which are the basis for the leader’s deeply held beliefs. Deeply held beliefs are the absolutes that guide and direct a powerful leader.

In the input I receive from brand assessments and strategic vision focus groups—regardless of the type of organization—one finding is consistently clear: employees express a deep desire for leaders to communicate more effectively—and with conviction.

When I ask why, employees express a desire for clarity. Employees desperately want their leaders to align purpose with shared values and communicate their vision for where they are leading the organization. Only then will employees know that the company’s objectives and strategy are aligned with its values and vision, so they know how to both lead and follow.

When leadership practices direct and open vertical communication they inspire and unite their team.

The Aespire Brand Clarity Credo guides leaders to align the four dimensions of communication and culture so your organization thrives.

Conviction is at the Heart of a Powerful Brand Voice

Power comes from conviction—a clearly articulated purpose; a confident leader who communicates their vision; and a mission embodied by the character, culture, and voice of the organization.

Every organization has stories to tell (not just a story). What brings continuity to the stories is the narrative—one voice and one purpose that weave the stories together to create continuity and cohesiveness.

Your organization is not a brand; it has an identity—with purpose, personality, character, and culture—and it becomes powerful when its culture is filled with employees speaking in one voice with deep conviction.

A Powerful Brand Is Perceived Through Every Interaction

Consumers of culture and brands live in a world of perceptions. Everything they see, hear, and experience creates a perception in their mind about the organization with which they are interacting. That perception is reality; how you make people feel is more real to them than what you’ve told them.

All the branding and communications work you do is meaningless if you’re not concerned with how it makes people feel about themselves, their situation, and their hope for change.

Developing a Powerful Culture Takes Time and Persistence

One leader can be the catalyst to begin the transformation, but it requires the collective efforts of a team to transform the mission into a movement.

You can never stop believing—and acting upon the belief—that your mission has the power to change the future. If you don’t believe, then who will?

Be Powerful

Hold to your beliefs with depth and communicate with conviction and clarity. Live out your brand culture at all times. Expand your influence by inspiring and motivating people to follow where you (and your organization) want to go.