Measure Your Brand Persona

How do you define the human characteristics of your organization?


People engage with brands they can relate to. Smart marketers measure what matters to develop deeper relationships.

People profile your brand based on how their experiences make them feel.  A brand assessment will measure brand personality to help you create and maintain a believable and recognizable brand & culture.

The way every customer or supporter feels about your brand is personal. Every experience they have creates a measurable perception in their minds.

Discover where your brand and culture connect to attract and retain customers and talent so your company thrives.


If you could gain objective insight into how people perceive your brand, what would it be worth?

Take the next step to measure

Developing brand personality can be a challenge if you're not combining a research-based process with a story-based approach.

Archetypes are one way to look at brand personality; the problem we often see is that people are drawn to the words that describe the archetype without measuring if their current or aspirational brand personality actually exhibits the characteristics and behaviors associated with the archetype.

Measuring Brand Personality Strengthens Your Organization

Because people build a sense of a brand’s personality based on human characteristics, it makes sense to measure those characteristics to gain insight into a brand’s personality.

Improve Performance

When team members share brand values, the organization thrives and grows. Differences can lead to confusion when communicating character and values.

Competitive Advantage

Brand personality can help your organization understand your competitors and measure the personality characteristics of competing brands.
Aespire Brand Reflections Brand Assessment

Create Alignment

Your brand can’t be all things to all people. By identifying the behaviors and values most resonant with the brand, you can focus on a believable identity.

Gain Understanding

When you understand how people perceive your brand, you communicate clearly. Your audience listens, trusts, and becomes more engaged.

How Does Brand Reflections Work?

Why guess when you can measure? Guide your organization toward a higher level of engagement and brand experience.

Discover and Measure

Through a web-based survey, we gather input from leadership. employees, customers, and other stakeholders. A Brand Reflections assessment accurately measures your brand’s personality and authenticity.

Develop the Strategy

After we measure your organization's shared perception of brand personality and culture, we analyze and share the results with your team. The report is similar to a multi-dimensional Myers Briggs analysis for your organization.

Apply the Transformation

Based on the findings, we guide and recommend the strategy for transformation and alignment. We help you implement simple methods to apply the results, clarify communications, and accelerate progress toward a more believable brand.

Schedule a Brand Assessment

 

Detailed Overview

Request an overview of the process, benefits, and applications.

Sample Report

Request an in-depth overview and Brand Reflections sample report.

Order An Assessment

When you’re ready to begin, contact us to schedule a full assessment.