StoryBrand Marketing for South Carolina Home Services Companies

Many home services and HVAC companies rely on recommendations from their business coaches when choosing a marketing agency. Grow your profits with a proven, personal approach.

Coastal Air Plus was looking to hire an agency with expertise in home services marketing to overhaul its digital program and sustain growth performance across its business.

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StoryBrand Marketing for South Carolina Home Services Companies

The Path to Improvement

We had a tough quarter before we started, but it’s come around like gangbusters. The strategy and campaigns we’re collaborating on are working!

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The Business Case

Growth and Profit Requires a Plan

For Coastal Air Plus, the timing was everything. Well-known as a commercial heating and cooling company, it needed to expand into residential services to achieve its revenue and profit goals.

Business coaches who challenge owners to set goals don’t always have the expertise to help home services companies achieve those goals. Coastal Air Plus needed an integrated brand strategy (to strengthen the business) and a marketing plan to introduce residential HVAC and plumbing services into the Myrtle Beach and Charleston, SC markets.

Brand Strategy:

Collaborative, Integrated Marketing

To become a household name, Coastal Air Plus is committed to evaluating and rebuilding its brand strategy and marketing from the ground up. Aespire collaborates closely with Coastal Air Plus'  marketing director (an experienced professional with 20+ years in sales and marketing).

The strategy and plan connect the important components of the digital ecosystem:

  • Building name recognition and familiarity with Charleston and Myrtle Beach, SC coastal, suburban, island, and urban homeowners
  • Rapidly launching and sustaining a multi-channel digital campaign to support home shows, events, and broadcast media
  • The multi-channel approach integrates contextual digital marketing (that drives over 50% of new users to the website), optimized Local Service Ads, and enhanced Performance Max campaigns
  • Coastal Air's Marketing Director and Aespire constantly communicate to ensure its broadcast (TV) and digital promotions are in sync
  • Tight ServiceTitan integration with audiences, Marketing Pro, and Schedule Engine Pro
  • Developed a leading-edge, more powerful, and effective new website
  • Supporting the Google Ads channel with a new and vibrant Youtube channel
  • Optimized Google Local Services and Google ads to accelerated lead generation
  • Developed a strategic, high performing ad campaign across multiple channels
  • Improved Coast Air Plus' Google Business Profiles in two markets
Outcomes:

Sustaining Growth and Profit

By aligning a brand strategy with sales and marketing campaigns, Coastal Air Plus is moving closer to achieving and surpassing its revenue and profit goals. Coastal Air Plus sustains its path to success by

  • Collaborating with the Aespire team on an SEO campaign that focuses on Google (and other referral sites) essentials
  • Monitoring and measuring customer journeys and adapting ad spend, campaign focus, and campaign assets as the season demands
  • Analyzing results and trends to maximize the value and revenue from its marketing investment

70% average YoY growth for Q2

62% New Customers in Q2

458% Website Traffic Increase

Measurable Results in New Markets

We can demonstrate that we’ve been able to drive business through digital in Charleston, which had zero marketing activity last year.”