June 9, 2014

Social media: Lack of time or lack of courage?

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If you believe that social media is a medium that you can use to share your mission, then just do it. Don't be afraid.

I hear again and again from communication professionals that they are afraid of using social media.

be courageousThe reasons vary:

  • Lack of staff
  • Lack of resources
  • Lack of planning
  • Lack of direction
  • Lack of distinct voice
  • Lack of time.

Is the real issue lack of time, or is it fear? Is it fear of making a mistake? Fear of what to do? What tools to use?

And if it is fear, is it simply lack of courage?

If you believe that social media is a medium that you can use to share your mission, tell your stories, and create a culture of communication with the organization, then just do it. Culture is more important than vision.

There's nothing to be afraid of, you're not going to break the Internet.

  • As long as you have found your voice and you can speak with one voice on behalf of your cause, you'll do just fine.
  • Plan first, figure out where your audience is listening, and then use that social media outlet.
  • Start with one, don't overdo it.

Above all, be confident, and be courageous!

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