I hear again and again from communication professionals that they are afraid of using social media.
The reasons vary:
- Lack of staff
- Lack of resources
- Lack of planning
- Lack of direction
- Lack of distinct voice
- Lack of time.
Is the real issue lack of time, or is it fear? Is it fear of making a mistake? Fear of what to do? What tools to use?
And if it is fear, is it simply lack of courage?
If you believe that social media is a medium that you can use to share your mission, tell your stories, and create a culture of communication with the organization, then just do it. Culture is more important than vision.
There's nothing to be afraid of, you're not going to break the Internet.
- As long as you have found your voice and you can speak with one voice on behalf of your cause, you'll do just fine.
- Plan first, figure out where your audience is listening, and then use that social media outlet.
- Start with one, don't overdo it.
Above all, be confident, and be courageous!