Extraordinary Strategy and Branding for B2B & B2C Companies

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a flyer that says
By Brian Sooy 14 Mar, 2024
The publisher challenged me to take content marketing to a new level, with timeless content for intelligent readers published in book form
shift book design by Aespire for Sean Doyle
By Brian Sooy 11 Jan, 2024
Many experts and advisors need a guide to help them turn their publishing ideas into a profitable business asset. Aespire collaborates with business authors and publishers to design, produce, and promote books that position them as experts, expand their influence, and help them grow their brands.
an airplane is flying through the clouds with two engines
By Brian Sooy 17 Dec, 2023
“What’s your most pressing business challenge?” Independent small business owners worry most about inflation, creating demand, sustaining revenue, and staffing.
two angry birds
By Brian Sooy 23 Sep, 2023
You shouldn’t implement marketing without the core foundation of strategy. If you do, you’re wasting money on both branding and marketing.
Silos Are Killing Your Company: Here's How to Stop Them  All seeing eye
By Brian Sooy 12 Jun, 2023
Well-designed companies don’t have silos. Companies that start with strategy break down the silos and make choices that influence the long-term plans that help the company grow. They have cross-functional teams that know how their role impacts other company areas.
business podcasts to listen to right now
By Brian Sooy 22 May, 2023
Business and brand building podcasts with insights and inspiration to help entrepreneurs, CEOs, and executives to grow businesses and build relationship brands. The top business podcasts to listen to now from Business Made Simple and more.
computer user on laptop
By Guest Post by Carl Diesing 02 May, 2023
Nonprofits with niche brand identities can learn a lot from businesses about how to make data-driven marketing decisions. Explore these insights to learn more.
Many consumer choices
By Brian Sooy 08 Jan, 2023
The secret to a successful brand pivot is making it easy to do business with you. It’s easy for brands to connect with consumers, but the real challenge is to win their trust. Find out what you can do to create customers who build your brand so they enjoy doing business with you.
Block pyramid on blue background
By Brian Sooy 24 Dec, 2022
The distinction between purpose, mission, vision, and values is critical. Together, these statements become a body of guiding principles that guide, inspire, motivate, and align leaders and employees.
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