Resist the urge to market to your audience when you should be communicating. Earn the right to market to your customers; nurture trust and familiarity first.
- “Conversations help build understanding.” —Simone Joyaux, an internationally recognized expert in board and organizational development.
- “Think of email as a ‘gratification delivery device’”—Tom Ahern, the leading donor communications strategist.
- “Read fewer minds. Ask more questions.” —Rachel Muir, nationally recognized nonprofit founder and thought leader.
- “We make a difference by design, not by default.” —Bernadette Jiwa, brand and storytelling strategist.
The one thing you'll want to remember with every opportunity to engage your customer:
Marketing isn’t about telling your customers how great you are, it’s about how great you make your customers feel.