January 1, 2013

How to Create a Culture of Open Communication

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How do you create a mission-driven culture of open communication for your company or cause? The Cause Manifesto is a framework of 12 ways to transform your design thinking and communication initiatives.

how to create a culture of open communications

Implementing these will require new resolve and the courage to reinvent your culture, but the results will be worth all the extra effort. Download a complimentary poster to share these principles with your team.

  1. Be Strategic. We will create and follow a roadmap that aligns our communication plan with the goals of our strategic plan.
  2. Be Focused. We will focus our communication on one cause, one mission, and one purpose; and we will share our one purpose with one voice.
  3. Be Meaningful. We will ensure that our values and corresponding actions align with the motivations that give our followers and stakeholders a reason to believe in our cause.
  4. Be Insightful. We will embrace data as a means to telling our story and gaining greater insight into the outcomes of our mission.
  5. Be Inspiring. We will share truthful stories that appeal to the mind, and speak to the heart; these stories will communicate how our cause inspires us – and our advocates – to action.
  6. Be Engaging. We will listen as often as we speak, in order to learn what the community and our stakeholders expect of us.
  7. Be Social. We will be ambassadors for our cause, and recognize that every interaction is an opportunity to build relationships.
  8. Be Grateful. We will express our gratitude to our stakeholders, remembering that their support – and our recognition of that support – is meaningful to them.
  9. Be Trustworthy. We will seek accountability and transparency, acting and speaking in a manner that is consistent with our values, our character, and our culture.
  10. Be Positive. We will choose our words well, for they will motivate people to follow, donate, advocate, and believe in our cause.
  11. Be Powerful. We will believe that our cause is meaningful, and act in the belief that it has the power to change the world.
  12. Be Courageous. We will dream big dreams, and have the courage to change and adapt in order to make these dreams a reality.

Like these? We'll send you a free poster when you join our ChangeMakers Movement.


Raise Your Voice Nonprofit Manifesto Book Cover

Foster a culture of communications with the principles from Raise Your Voice: A Cause Manifesto. These timeless resolutions will help you align your organization's communications and culture through purpose, character, culture, and voice. Create a mission-driven culture where purpose, inspiration, relationships, and aspirational vision empower you to communicate with clarity, transform your culture, and share your story powerfully and effectively.

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