Written by Donata Kalnenaite, Esq., CIPP
There is a good reason as to why being trustworthy is one of Aespire’s twelve strategies for purpose-driven brands and culture. Accountability and transparency are at the core of building trust with the customers and supporters of your organization. Building trust will increase the recognition of your brand, improve your reputation, move buyers faster through your sales funnel, and help you acquire brand evangelists.
As a website owner or brand manager, you must be concerned about privacy. Just ask Facebook.