You constantly worry about cash flow and inflation pressures.
You waste time and money on strategies that don’t work.
You feel like the chaotic startup phase never ends.
Than answer, like so many other business questions, is “It depends.”
In reality, any program that claims to “double your revenue” in six steps is making a huge claim! Its success depends entirely on whether you have a product or service that the market needs, and whether you commit to investing in coaching and training.
No amount of coaching, brand strategy, or marketing can help you sell more stuff unless customers are attracted to your solution and it solves a problem they experience.
But that doesn’t mean you should ignore your branding.
Donald Miller’s bestselling book,
Building a StoryBrand, isn’t about branding. Neither is the StoryBrand framework
It’s about making customers the hero of their story, not yours. It's about customer transformation, not company transformation.
Donald Miller’s fine book, How to Grow your Small Business, is about business operations. Many of the six parts are brand strategy disciplines that are more effective when you work with a coach and a brand strategist.
This is going to be such a great resource for businesses!
— StoryBrand (@storybrand) January 14, 2024
Small Business Flight School doesn’t mention that brand strategy and business operations work in tandem to optimize your business.
When you align brand strategy with business operations, you attract more customers, inspire your team, and create a sustainable plan to outmaneuver your competition.
Small Business Flight School is a six step plan to help owners like you grow your business and increase your revenue.
But the missing piece — one that every small business must have — helps you create a long-term plan and gain a competitive advantage.
Without branding, you’re leaving money on the table.
We created the first StoryBrand-aligned brand strategy framework to help owners create distinctive and memorable story-based branding.
It helps you go deeper than empathy and authority, develop credibility and trust, and become relevant and relatable to customers. It helps you build character and culture so everybody wins.
You can get free access to the first Branding Made Simple Mastermind when you sign up for Small Business Flight School coaching before 1/31/24.
If you don’t make the $2,495 investment in Small Business Flight School through this link, you won’t qualify for the Branding Made Simple Mastermind.
Read the FAQ below. If you’re not ready, sign up for a seven-day free trial and explore everything Small Business Flight School offers.
The Aespire CORE Branding Framework takes everything related to your brand in the Small Business Flight School coaching program and activates for business. You start with a clear story, you end up with a brand people love.
It helps you line your business up from where you are with where you want to go. That means if you think of your business like an airplane, you’ll fly higher, farther, and for a longer time.
It equips you and your team for long-term success.
The Small Business Flight School training program includes six steps to help you implement a plan to double your revenue, but leaves out one critical component.
It doesn’t help you design the brand that positions your company as the guide.
Be one of the next 10 business owners to register* for Small Business Flight School through our website before January 31, 2024, and get coached through the StoryBrand-aligned CORE Business Branding framework at no cost.*
Eleven years ago, Donald Miller lost his entire life savings in a failed venture. Today, he owns a $17M business that he built from the ground up. Small Business Flight School will teach you everything Donald learned so you can scale your business, too.
This isn’t a business philosophy course with theories that don't work in the real world.
It’s a hands-on, 6-month program designed to help small business owners like you double their revenue with a growth system that works.
Complete your training with coaching through Aespire’s CORE Business Branding Framework to help you design a valuable small business brand that makes you — and your team — proud.
Qualify for professional guidance through the CORE Business Branding Framework
The next ten people to sign up for Small Business Flight School through our exclusive links qualify for
Small Business Flight School is a program from Business Made Simple University that guides business owners through the creation of a small business growth plan.
Entrepreneurs and indpendent small business owners learn from by watching 22 videos delivered at the pace of their choice.
The video training includes deep dive learning and actionable steps on filling out your business growth plan.
Branding can get complicated for many small business owners. Understanding branding and brand strategy can confuse business coaches and small business owners.
The CORE Branding Framework is the essential component missing from many small business operating systems, from EOS to EMyth to Business Made Simple.
The branding model supports Donald Miller’s book, How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off. (and EOS) If you follow the plan in that book, your business will fly far and fast.
The CORE Branding Framework helps small business owners integrate brand strategy with their businesses to fly higher and achieve greater.
Small Business Flight School is a one-time purchase of $2,495. Keep access as long as you maintain a yearly subscription to Business Made Simple ($275/year).
The bonus brand coaching is free for the next ten people to join Flight School through the links on this page.
Yes! Small Business Flight School from Business Made Simple will work for any small to mid-sized business, indepenent businesses, nonprofits and private industry. The weekly Small Business Flight School Q&A calls ensure you get the help you need to apply the frameworks to your specific business and industry.
While we recommend a six-month pace, you can choose a the pace that works best for your schedule inside the platform.
We’ll send you email reminders based on the timeframe you choose.
The next 10 business owners to register through this link get exclusive access to personal coaching through the CORE Business Branding framework*
Do you feel powerless because you’re competing against deep-pocketed competitors? Call today to design a strategy to capture demand, create new customers, and grow your business.
Aespire is a Woman-Owned Small Business Enterprise (WBE)
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