Community Foundation Brand Building and Core Messaging with StoryBrand
In His Steps Foundation's biggest and most immediate problem was messaging: how to identify the challenges facing their audience, and how this Christian Community Foundation helps generous people overcome their challenge.
Small and midsized Community Foundations around the world struggle to explain who they are, what they do, and why it matters. What makes it more challenging is that people don't even know they exist, and those that do are considered a community’s “best kept secret.”
Why did In His Steps Foundation need Aespire?
“We are a faith-based community foundation that is ready to grow up by organizing our messaging and public-facing imaging around a new brand identity and messaging.”
A community foundation is a bridge between generous people and charitable organizations. IHS Foundation's new Executive Director recognized that the 21-year-old Christian community foundation needed help if their organization was to move past the obstacles that prevented their brand from growing.
IHS Foundation asked Aespire to guide them in developing a new brand identity and gain the confidence to:
Clear Brand Messaging and One Voice
With clear messaging to specific audiences (donors, organizations, and advisors), IHS Foundation gained the confidence to speak to supporter's values.
Aespire guided IHS Foundation’s staff and Trustees through a rigorous process that included:
Northeast Ohio's In His Steps Foundation unveils a new website supported by brand strategy, a brand refresh, StoryBrand messaging, and new donor- and nonprofit-focused marketing touchpoints.
In His Steps Foundation's biggest and most immediate problem was messaging: how to identify the problem facing their audience, and how this Christian Community Foundation narrates its specific solution to the problem.
“As our messaging and marketing was ramping up, we knew we would need a host of help: logo and identity creation, mission clarification, practical things like letterhead, website development, and more.
We could get all of that with Aespire, and since it was under one agency, we knew it would simplify and keep branding, messaging, and our identity consistent across all media and platforms.”
Communicating with Clarity
“Aespire started by helping us create a memorable summary of our unique value in response to the relatable stresses felt by our two distinctly different audiences: donors and fundraising organizations.”
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