Rebranding the Holy Bible for Modern Readers

Brian Sooy • Jul 05, 2020

If the first place people experience your brand is your website, then your website is your brand. Learn how an eCommerce website grows sales and Bible Translation brand awareness.

GOD'S WORD Bible Translation

We kept hearing these words from retailers and consumers: “We thought the GOD’S WORD Bible Translation was out of print.”

Out of print?  No! 

The GOD’S WORD Translation Bible website positions its parent organization, God’s Word to the Nations Mission Society, as one of the best-selling and most relevant Bible translations on the market.

Released in 1995, the GOD’S WORD Translation is widely recognized as one of the easiest to read and accurate translations of the Bible.

As part of its long term brand strategy and direct-to-consumer engagement campaign, Aespire relaunched GodsWord.org on a leading ecommerce platform to empower the God‘s Word Mission Society to raise funds through product sales and online donations.

The eCommerce store and Amazon channel achieved a 500% sales growth increase through integration with email communications, online donation appeals, and a growing library of resources for visitors searching for Bible-related content.

Aespire serves the God’s Word to the Nations Mission Society as its fCMA agency (fractional chief marketing agency) and Chief Brand Agency.

Ongoing products, marketing, and branding initiatives include:

  • Outselling and outperforming traditional Bible publishers that previously licensed the translation
  • Clear messaging for the GOD’S WORD brand and website using the StoryBrand framework
  • Ongoing Amazon review program, resulting in 1,000+ reviews and a cumulative 4.9 star rating for all editions for the God's Word Brand
  • Introduction of the new GOD’S WORD Translation Kindle Edition
  • Distribution through Laridian and the Pocket Bible
  • Manages global licensing
  • The release of the beautiful GOD’S WORD Wide Margin Deluxe Edition, featuring the typographic and Bible design expertise from Aespire
  • Launching the first-ever GOD’S WORD Ambassador program to equip pastors, authors, and content creators with this easy-to-read and understand Bible.

Do you have a hard time explaining what your company does or why your brand matters to people?

If you struggle to grow your business, you’re not alone. Aespire can help you create a clear message and brand that helps you grow your business. Contact us today for a consultation with a StoryBrand Certified Marketing Guide.

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