Clarity – Marketing advice for mission-driven companies and causes

Marketing insights to help you achieve greater impact by aligning profit and purpose, for changemakers from conscious companies and meaningful causes. Empower your team and supporters to influence, inspire, and engage the communities you serve through branding, design, and marketing in our digital and social world.

When we say, “everybody brands,” — I’m not referring to the frantic activity around logos, color palettes, or the visual expression of an organization – I’m referring to what any individual thinks about your organization when they interact with its people, service, product, or customer experience.

I joined a new association last week. After a disappointing signup experience ( A sign-up form that did not work, requiring me to fill out the form multiple times), I realized I never received any formal welcome.

What’s the one thing that will challenge your focus today? Will it prevent you from achieving your communication goals?

Talking about collaboration as a core value without making it part of your organization’s behavior with those inside or outside your organization is not just an organizational culture issue, it’s a branding issue.

Let’s cut to the chase: if your communication initiatives don’t directly align with the objectives or focus from your strategic plan, you’re merely doing busy work. You’re in possession of a to-do list disguised as strategic communications.

Across the country, the strategy is set, and plans have been made for the philanthropy phenomenon known as Giving Tuesday. What's your plan?

It doesn't matter if you’re looking for marketing plan examples or one-page marketing campaign templates, one size doesn't fit all — explore six elements of marketing to help you create campaigns and marketing communication plans.

Brian Sooy and Marty Neumeier discuss “The Brand Flip,” a whiteboard overview of how customers now run companies, how you can profit from it and create more loyalty with your customers.

The president of a major philanthropy walked into the meeting room carrying an annual report from an education-focused nonprofit and laid it on the table next to the annual report from his organization. Resting his hand on the nonprofit’s report, he said, “This is one of the most beautiful pieces I’ve seen in a long time.”

As Second Harvest Food Bank of North Central Ohio celebrates 35 years of growing hope, a memorable promise, a simple campaign, and flexible system help them tell the story.

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