Aspirations – insight for nonprofit communicators
A design and communications blog for boards of directors, higher education and the nonprofit community. Empower your nonprofit with knowledge and expertise.
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Open Source vs Salesforce.com. Cloud computing. Should you choose a traditional DRM, or take a completely innovative approach? What’s the best solutio ...
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Nonprofit annual reports are an opportunity to reassure stakeholders, share a year's worth of success, and look to the future. But have you considered ...
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Today is a great day to start fresh as you respond to the challenges of nonprofit, philanthropic or higher education communications. After a year of r ...
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In almost every conversation we have with nonprofit executives and leaders, the statement is made: “the marketing committee recently met and decided t ...
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Progressive disclosure can be an effective approach to creating logical parent and component collegiate identities. At some point you may find that yo ...
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What does it mean to be inspiring? It's a question that I've been reflecting on, because "be inspiring" is a phrase we've been discussing with several ...
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At a technology transfer task force meeting, I heard an excellent observation: “We can have the best programs for technology transfer and commercializ ...
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The last day of Dreamforce ’12 was bittersweet. I am happy to get back home, not because the Marriot Marquis’ accommodations aren’t as nice as home (t ...
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Hello again from Dreamforce 2012. The third day here for me was a busy one. I went to several breakout sessions dealing with development, spent some t ...
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Hello from San Francisco, on day two of Dreamforce ’12. The day started with the keynote address, followed up with plenty of breakout sessions and the ...
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Dreamforce ’12 got off the ground in excellent form. The size and scope of the event are amazing. So far San Francisco has been an excellent host, ide ...
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How often have you asked yourself “How do I measure my social media?” ROE and ROI are closely related; and neither should be considered inde ...
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Sixteen years ago, it was simple enough to start a business under my own name, and build it on the talent and experience that a young designer had at ...
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At the end of the day, every cause has one aim: to achieve greater good and have lasting impact in their community, region and in the world.
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A recent article in WIRED magazine, and online on wired.com recently caught my eye, about A/B testing. A/B testing presents web site visitors with var ...