Private Christian School Branding and Logo

To position Victory Christian School for future growth, we recommended a logo refresh that captures the strength and energy of their mission and community.

• The cross is emphasized due to size, proportion, and reversal of the color from gold to blue.
• The four quadrants remain, referring to the four shared values of Love, Integrity, Service, and Excellence.
•  The usage of two swords provides balance and makes the icon more dynamic.
• The shapes are more simple, graphic, and bold—making the icon more memorable.

Through the StoryBrand framework, we guided the administrative team to arrive at this one-liner to invite parents and the community into their story:

“At Victory Christian School (VCS), we believe Christian families like yours deserve access to a first-class education where the church and school are your partners.  VCS is the first choice for parents looking for a safe and secure community where small class sizes ensure their child will be welcomed, accepted, and challenged to grow academically and spiritually. You can be confident we will meet your child’s needs as we prepare them to discover and fulfill God’s calling in relationships, career, ministry, and life.”