Top Business and Branding Podcasts to Listen to in 2023

Marketing Made Simple

You might offer an amazing product or service with incredible value but if you aren't clearly talking about it in your marketing as well as on your website, you are leaving all those potential customers in the dark!

In this episode, J.J. and April answer a question from a Kevin Groff, a business owner who's struggling to get his potential customers to realize they even have a problem before showing them how his business can help fix it.

They also talk with marketing expert and StoryBrand Certified Guide Brian Sooy who gives you five effective ways you can highlight the problem you solve for customers to overcome their objections and eliminate the road blocks standing between you and growing your business.

Business Made Simple

In part six of this seven-part series, How Your Business is an Airplane, Donald Miller, Dr. J.J. Peterson, and Koula Callahan focus on business overhead. Sure, you’re going to have some expenses that don’t drive crazy revenue, and sometimes that’s okay. The answer isn’t to cut those expenses altogether – it’s to learn this simple formula so you know what’s worth your time, and what’s holding you back.

Be sure to listen at minute seven, where Brian Sooy and J.J. Peterson share three practical ways to grow any business, just like it did for Gorjanc Home Services.

ROI Online

Steve and Brian discuss various aspects of the transition from working as a solopreneur to having a team. Brian talks about empowering both workers and business change, developing processes, determining who the company should serve (with either a niche or generalist character), and the reinvention process. Brian started out wanting to solve problems through design, but then specialized further and looked for a vertical sector to which he could specifically cater his work.

Aespire helps businesses to unlock their full potential, works with a diverse assortment of brands, and tries to be of service even beyond profit to non-customers. Brian also sees the focus on providing value come into play in conversations with his clients; he works to help them determine their purpose, brand, and story, and so works to help them see their value. He tries to see and understand them in their virtues and values, and in turn to help them build a trusting relationship with their own customers.