Go Big River Trust is more Valuable than Money

June 11, 2014

big river logoIn this guest blog on Big River, Brian Sooy reveals why your supporter's trust is more valuable than the money they donate.

Big River partners with nonprofit organizations to engage donors through cloud-based tools that are easy to manage, affordable, and compatible with existing donor management products.

Martina McGowan: The Tale of Two Gifts

June 10, 2014

martina mcgowanOnce upon a time, a giver had a choice between two opportunities for making a charitable gift. Martina McGowan hosts this story of leadership and choices in personal philanthropy.

SAP Innovation Blog: Four Signs of a Healthy Culture

June 3, 2014

SAP LogoSAP Blog on Innovation and Workplace Culture features "Four Signs of a Healthy Culture."

Perhaps it’s because I’m thinking of business and leadership more intentionally, that I am beginning to draw parallels between tending the yard and tending to the culture of my business.

Blue Lobster Nets: This Seems Like a Lot of Work For a Free Banana

June 2, 2014

Deb Mills-Scofieldblue lobster Deb Mills-Scofield kindly says "This guest post is by my dear friend, Brian Sooy, who helped me raise my voice when I started on my own.  His voice is powerful. So please read this post and his book, Raise Your Voice: A Cause Manifesto, if you want to change your business...and yourself."

Switch & Shift: 4 Signs of a Healthy Culture

May 27, 2014

switch and shift logo Thanks to Switch & Shift: The Human Side of Business for sharing Brian Sooy's article, 4 Signs of a Healthy Culture. Learn from the thought leaders at Switch & Shift to put people first, and watch your profits grow.

Help build buzz for Raise Your Voice

May 26, 2014

RYVCM-Cover-100pxWe're in the thick of the launch for Raise Your Voice: A Cause Manifesto. We can't afford a bus or a world tour, so we're asking for your help to launch my new book for mission-driven causes and purpose-driven companies!

Bloomerang: Actions Speak Louder Than Words In Fundraising

May 20, 2014

Bloomerang.cobloomerang logo hosts a guest post from Brian Sooy: Actions Speak Louder Than Words In Fundraising. Read this, and many more insightful articles, on the Bloomerang Blog.

Thought Grenades: Interview with Robert Thompson

May 19, 2014

Robert Thompson Thought GrenadesBrian Sooy joins Robert H. Thompson (@RobertHThompson) on Thought Grenades Blog Talk Radio to discuss mission-driven design, the gap in leading a purpose-driven organization, and why mission-driven design is so critical for leaders to pay attention to.

Lead Change Group: Positive Communication Leads to a Culture of Innovation

May 15, 2014

Lead Change GroupThe Lead Change Group, a global community dedicated to instigating a leadership revolution, hosts a guest article from Aespire founder Brian Sooy: Positive Communication Leads to a Culture of Innovation.

Smart Business: Closing the Culture Gap

May 6, 2014

smart business logo 250pxBrian Sooy shares insights about your organization's culture gap on the Smart Business Blog. "Clearly articulated values create the perception you want others to have..."

Smart Blogs: 3 dimensions of purpose

May 2, 2014

smart blog shortBrian Sooy shares insights on three dimensions of purpose for business leaders on Smart Blog on Leadership. "Your team will lead your clients best when they understand your purpose for serving, and when they understand your client’s purpose for doing business or striving for social change.

Brian Sooy contributes to issue of GMNsight

January 31, 2014

The Fall 2013 issue of GMNsight: Advancing Grantmaking includes several perspectives on why and how to use social media to advance the work of philanthropy.

Aespire celebrates first year anniversary

September 1, 2013

Aespire celebrates first year anniversary of helping foundations, philanthropies, nonprofits, and higher education inspire advocates, engage donors, and advance their causes.

New articles published for Fundraisers and College Marketers

July 14, 2013

APSummer2013 140x185We're very excited that two articles by Brian Sooy were recently published in association magazines: "Mission-driven Design: Insights for Enhancing the Donor Experience', and "Inspire Me."

CBC Feature on Wind Energy Group LEEDCo and Aespire

February 4, 2013

CBC Magazine profiled how Aespire helped LEEDCo position itself and address the informational needs of stakeholders and the community through its new web site.

Vance Williams Joins Aespire

November 10, 2012

Vance-Williams-SmallAespire is pleased to announce that Vance Williams has joined our staff in the role of graphic designer. Vance is a seasoned Art Director and Graphic Designer, skilled in all aspects of the creative process.

Featured in GD USA: Green People: Lifecycles + Lifestyles

October 21, 2012

Following in the green design path it started in 2007, Aespire is once again recognized for its green design and focus on sustainable practices and client work in the feature, Green People: Lifecycles + Lifestyles, in the October issue of GD USA.

Kind words from Crain's Cleveland about NorTech web site

February 24, 2012

On Friday, February 24 2012, we were very excited about the launch of a new section of the NorTech web site at www.nortech.org/energy.

Brian Sooy selected for inclusion in BGSU 100@100 Exhibit

September 27, 2010

Two design projects by Brian Sooy have been included in the 100@100 Exhibit of  BGSU alumni artists and design professionals, to celebrate the centennial of Bowling Green State University.

Monarch Center for Autism web site wins American Web Design Award

June 15, 2010

monarch-center-home-thumbMonarch Center for Autism has been recognized as a winner in the American Web Design Awards from GD:USA magazine. Aespire® (formerly Sooy+Co) and the Monarch Center share the recognition for this award.


Sidelines: HOW profiles Altered Ego Fonts

June 11, 2010

The April/May issue of HOW Magazine features an article about Aespire's sister business Altered Ego Fonts in the debut of the Sidelines column.

Survival Tactics: focus on relationships

May 12, 2009

Brian Sooy offers perspective on business survival tactics to Smart Business magazine.  Read what he said about getting back to basics and focusing on the relationship in Survival Tactics.

By Mark Scott
Smart Business Cleveland | May 2009

Married to the Business

February 7, 2009

Brian and Lisa Sooy, partners in the Elyria+Cleveland, Ohio branding firm Aespire, are interviewed for the February 2008 COSE Update article Married to the Business.