Nonprofit Marketing Plan Guide published by

January 14, 2017 invited Brian Sooy to contribute “The Marketing Matrix: Six Elements of a Nonprofit Marketing Plan,” and join its roster of leading industry experts.

Nonprofit Informationnonprofit marketing plan is a collection of articles from industry experts discussing how to manage a successful nonprofit. Whether it is fundraising tips, operational issues, retaining quality staff and volunteers, or other pain points which plague nonprofit organizations, this online magazine educates and helps make nonprofits succeed.

Brian’s article defines a model for a nonprofit marketing plan with elements of Motive, Message, Market, Medium, Method, and Means.

This Media Matrix model is based on principles from “Raise Your Voice: A Cause Manifesto,” Sooy’s number one top-rated book on branding and strategic communications for nonprofits and mission-driven organizations.