Bloomerang.co hosts a guest post from Brian Sooy: Actions Speak Louder Than Words In Fundraising. Read this, and many more insightful articles, on the Bloomerang Blog. Bloomerang is a donor engagement platform; it's purpose is to improve donor retention in the nonprofit world.
"Being grateful is a cultural principle that acknowledges to your supporters that their gifts are meaningful, and their generosity makes a difference. Understanding your supporter’s motivation acknowledges your awareness of how the donor feels about giving, not just about the gift itself."