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Where do you spend your planning time? (If you're not sure, look at what our research revealed, and come right back to this page). Have you found a consistent and repeatable process to ensure successful outcomes?
This marketing guide features an overview of the six elements of modern marketing: Motive (the why behind the campaign); Message (the story and call to action); Market (your intended audience); Mediums (how you will communicate); Methods (the platforms and touch points of distribution); and Means (the cost in time, personnel, and finances).
The Brand Flip defines how your customer’s influence (and own) your brand. As often as brand managers and communication professionals like to think a brand is all about an organization (it's not), Marty’s insights and experience prove we have a long way to go in understanding the discipline of brand management.
You're more likely to engage readers in the power of your story when the words and images you use are clear and meaningful. Visual design is a critical element that can help you inform, inspire, and persuade people who care about your company or cause, and how it makes their life better or different.