Brand Strategy, Design, and Marketing for Service Businesses and Expert Advisors

At Aespire, we understand that many organizations struggle to talk about their products and services in a way their customers understand.  When your message isn’t clear, your business lacks focus, your customers aren’t confident that you can help them solve their problems, and your sales and marketing aren’t as effective as they could be.

It’s frustrating when you aren’t getting the sales results you deserve from your marketing investment. We will guide you so you can make the best use of your time, save money, and achieve your leadership and business goals — while helping you eliminate what’s standing in the way of achieving them.

You can be confident our process will guide you to unify your organization with brand strategy, the seven elements of great storytelling, and design leadership to help you grow your business.

StoryBrand Certified Guide Brian Sooy

I know you give a lot of credit to the StoryBrand framework, but I have to say that it's really your level of skill and intellectual capital that really brings out the best in StoryBrand. Not to sound like a cliche, but you’re one-of-kind, Brian.” 

Susan Harris, MBA, President
American Institute for Business Success

Our Process:

StoryBrand and Contextual Marketing

Aespire is the only branding agency led by the world’s first dual Certified Brand Architect and StoryBrand Certified Marketing Consultant, Brian Sooy.

As Northeast Ohio’s most experienced Certified Brand Strategist and StoryBrand Certified Guide, Brian helps business leaders align their business and brand strategy to outperform the competition.

Our brand and positioning process combines the disciplines of brand strategy, behavioral design, and StoryBrand marketing so you can be confident your brand strategy creates customers who sustain your business.

MEET OUR TEAM

We’re brand strategists and designers who help you connect business strategy with brand strategy to inspire people and grow your business.

When you work with our team, you will confident that your brand, messaging, and marketing help you unlock the full potential of your brand and tell the story you want your customers to trust and believe.


Brian Sooy

President & Creative Director

Brian Sooy is the only Certified Brand Architect and StoryBrand Certified consultant in the world. As a design professional with nearly four decades of experience, Brian helps business leaders with clear direction and strategy for their business so they can optimize their brand, business, customer experience, and revenue goals.

  • Brian developed Aespire.NET, a platform that equips small businesses, foundations, charitable organizations to own a professional online presence.
  • Brian is the lead typeface designer for Altered Ego Fonts, a leading digitial type design foundry.

Vance Williams

Art Director

With exquisite attention to detail, Vance implements the StoryBrand marketing framework in design, publication, marketing communications, and environmental branding that align an organization’s brand with its customer experience, sales, and revenue goals.


Lisa Sooy

Vice President

Lisa manages Aespire’s financial and business operations, ensuring our business operates in a manner that contributes to our client’s success.

Explore Client Success Stories

Many companies struggle to create customers that build their brand and sustain their business. Aespire guides leaders with brand strategy that helps them focus on customers and empowers them to outmaneuver their competition so they can achieve company goals and grow their business.

Aespire is an experienced brand agency led by dual Certified Brand Strategist and Certified StoryBrand Guide, Brian Sooy.

StoryBrand is the proven messaging and marketing framework that helps leaders, teams, and businesses communicate with clarity, engage their unique buying tribe, and gain market share. It’s a certain way to get everyone to speak in one voice with a clear and consistent message for every audience and tribe.

Here’s how Aespire works:

  1. We help business leaders sustain and grow companies through the powerful connection between business strategy and brand strategy.
  2. Together, we create long-term strategy to design categories and outmaneuver competitors through radical differentiation.
  3. When we implement the strategy, our goal is to get more people to buy more of your product and services for more years at every opportunity at higher prices.

We follow and apply the five disciplines of brand and modern branding principles to help companies develop long-term strategies to out maneuver their competition through radical differentiation. You’ve seen the effectiveness of the same principles that Apple, Nike, HP, and other global brands employ to sell more stuff to more people at higher prices over a longer time.

Let’s work together to help you grow your business.

Trusted by Leading North American Brands and Businesses

  • Gorjanc Home Services Hired Aespire to grow their business
  • Covenant Eyes hired Aespire for business and brand strategy
  • Win Without Pitching hired Aespire to launch a movement
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