September 19, 2013

Keynote: SBDC High Performing Nonprofits

Every day, meaningful causes are trying harder than ever to get noticed, to rise above the noise, inspire change, motivate action, and speak with one voice. Is your cause one of them?

Square-Cards-FrontThe principles of the Cause Communications Manifesto are timeless resolutions that can guide how an organization communicates its purpose, character, and culture. When put into practice, they are attributes that will help inspire and engage your audience, and connect them with your mission. Over time, they will become part of your organization’s culture and strengthen the voice of your cause. The Manifesto resolutions are strategic, inspirational, relational, and aspirational principles that will make your nonprofit organization’s voice trustworthy, authentic, and powerful.

The Manifesto can be an effective resource for organizations that seek to work from a set of guiding principles, setting the tone for its voice and how it communicates through every touch point. Every piece of literature, and every communication tool – from outreach to collateral to a web site – will benefit from these core principles to help guide design, marketing, and messaging toward authenticity.


Participants will gain an understanding of the principles of mission-driven design and how it can positively impact their communications and stakeholder relationships.

  • Turn your vision into values, and communicate with clarity
  • Understanding your purpose, character, and culture
  • Your cause is not a brand – finding your voice
  • Learn more about The Cause Communications Manifesto

lor book margin

Registered attendees will receive a free copy of Leap of Reason: Managing to Outcomes in an Era of Scarcity, courtesy of Venture Philanthropy Partners, and a copy of the Cause Communications Manifesto poster.

Presenter: Brian Sooy, Design Director of Aespire. Brian serves as Vice President on the board of Second Harvest Food Bank of North Central Ohio. Brian is also a member of the Association of Fundraising Professionals, the National Network of Consultants to Grantmakers, and the University and College Designers Association.


Target Audience: Nonprofit and grant-making executives, board members, and communication and development officers; nonprofit/higher education marketing professionals.

Thursday, September 19, 2013
8:00 - 10:00 am

SBDC at Lorain County Community College
Desich Business & Entrepreneurship Center
151 Innovation Drive  |  Room 140
Elyria, OH 44035  |  Directions

As a courtesy, your contact information will be shared with Aespire, SBDC and Venture Philanthropy Partners. Your email address may be used to contact you with updates, news, and information about upcoming events and publications of interest. You may unsubscribe at any time.

SBDCatLCCClogo032214SBA Disclaimer: The Small Business Development Center Program of Ohio (SBDC) program is funded in part through a cooperative agreement with the U.S. Small Business Administration. The SBDC program is also funded in part by the Ohio Department of Development. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the SBDC at Lorain County Community College to make arrangements.