September 28, 2009

Points of Meaning: NCMPR District 3 Conference

Brand alignment occurs when your brand perception and your student or stakeholder experience aligns. This session will share how low-result, unfocused communications are revitalized through focused positioning, rebranding and relevant media strategies to support higher education initiatives such as development and fundraising, workforce development and student recruitment.

Presented: September 28, 2009
NCMPR District 3 Conference: Champaign, Illinois

Brand alignment occurs when your brand perception and your student or stakeholder experience aligns. This session will share how low-result, unfocused communications are revitalized through focused positioning, rebranding and relevant media strategies to support higher education initiatives such as development and fundraising, workforce development and student recruitment.