Brian Sooy presented "Design Thinking Matters: Strategic Communication is Not Enough" to the National Council of Nonprofits’ Network Learning Confab, 2015, in Lexington Kentucky on June 24, 2015.
Organizations effectively raise their voice when they nurture a culture of communication. This session explored how four dimensions of communication align your State Association’s purpose, character, culture, and voice; and how strategic design connects your strategy, message, and mission with your members and advocates.
Sooy shared insights from "Raise Your Voice: A Cause Manifesto," an inspirational and practical nonprofit marketing guide that helps develop nonprofit branding, communications, fundraising and marketing strategy.
Materials and a recording from the presentation are available to members of the National Council of Nonprofits.