Monday, March 26, 2009
Presented at 2009 NCMPR National Conference
Kansas City, MO
Community college and university campus landscapes feature architecture, images and… type. On paper and on screen, it's the choice and usage of type that creates the typographic landscape for branding, marketing and campus. Type can reinforce your college's visual and emotional brand in subtle and profound ways, and can open doors to more effective communications. What's appropriate, what's new, what's dated – with so many choices, how can you be sure?
Don't make type an afterthought; it's one of the key components of visual branding. Discover what to consider when choosing font families for branding and communications, what impression type can convey to your audience, how type can be an effective visual differentiator and branding component.
Download the roundtable notes and the Clarity™ Series white paper: Branding with Type