The conference theme, Innovate, encourages the councils to take stock of innovation in their community, reflect on current challenges, and develop creative solutions to them. The conference aims not only to facilitate innovation but to embody it.
Organizations effectively raise their voice when they nurture a culture of communication. This presentation will explore how four dimensions of communication align your state council’s purpose, character, culture, and voice. For your council, strategic design connects your message and mission with your members and advocates.
Innovation does not accept the status quo; it recognizes there may be a better way, and is open to making it a reality. The problem is we’re uncomfortable with new approaches and with that which we are not familiar: social media, communications planning, and with taking time to communicate clearly. We’re uncomfortable with measuring the results we achieve, for fear they do not measure up to the board’s (and our supporter’s) expectations.
High-performing grantmakers need to be innovative in the manner in which they choose to communicate. They must seek ways to disrupt the expectations of supporters and illuminate the outcomes of their work to new audiences. How can grantmakers achieve innovation? By thinking strategically, thinking beyond branding, designing with purpose, and putting communications first. For your council, strategic design connects your message and mission with your members and advocates.
Brian Sooy has been invited to present at the 2015 National Humanities Conference in St. Louis, MO. His presentation, “A Culture of Communication Nurtures a Culture of Innovation” will challenge grantmakers to be innovative in the manner in which they choose to communicate. Sooy’s branding and digital agency, Aespire, guided the Wyoming Humanities Council through a rebranding process following design thinking principles, leading to the breakthrough positioning, Think WY, and the new domain name, ThinkWy.org.
To register, visit the National Humanities Conference 2015 web site.
Brian Sooy's presentation is based on principles from Raise Your Voice: A Cause Manifesto, an inspirational and practical nonprofit marketing guide that helps nonprofits develop branding, communications, fundraising and marketing strategy.