Presented: January 23, 2009
Lorain County Community Foundation Executive Initiative
Brian Sooy presented a talk entitled "Branding with Meaning and Marketing on a Shoestring" to the Lorain County Community Foundation Executive Initiative, in collaboration with Karen Sayre (formerly of The Cleveland Foundation) and Beth Maiden (Now CEO of Leadership Lorain County, formerly of the Lorain County Community Foundation).
The Community Foundation identified three specific areas need by area nonprofits for development: Effective leadership, financial and internal controls, and development and marketing.
Our presentation emphasized the relevance of positioning, branding and marketing as it relates to development.