One size seems to work best for many social media platforms. Learn how to make it work for you.

Social media is a medium that you can use to share your mission, tell your supporters' stories, and create a culture of communication.

If you believe that social media is a medium that you can use to share your mission, then just do it. Don't be afraid.

{updated} How often have you asked yourself “How do I measure my social media?” ROE and ROI are closely related; and neither should be considered independently. You need to define ROE as the Return on Engagement, and ROI as the Return on Influence.

By now, your nonprofit or higher education organization has either wholly embraced social media, or has yet to even create a Twitter or Facebook account.

Some organizations believe that social media is now the primary way to build relationships, forgetting that it's just part of the media mix. Social media, design and traditional media all contribute to a healthy communications continuum for any nonprofit or grant making organization.

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