October 25, 2014

Three ways to motivate your Board of Directors

Written by 

Three ways to motivate board members. When there is ambiguity in direction, there is uncertainty in followers. Set a course to follow!

chess pieces boardIt’s striking when the topic of board engagement comes up in meetings with three different executive directors, and each have the same lament: how do I motivate my board of directors?
  • Clarify the mission: If the mission isn’t clear, the board won’t know what direction to follow. Work with them to review, refine, and articulate an action-oriented mission that they can own.
  • Create opportunities for experience: Get to know your board members one-on-one. Invite them to to participate in a program event. Help them to make your mission part of their personal story.
  • Cast a vision: Vision is mission in action, laying out a focused plan for how to achieve it will lead to definable tasks that your task-oriented board will follow through on.

When there is ambiguity in direction, there is uncertainty in followers. Be the leader, start the movement, set a course to follow!

Find more insights in this abstract from Raise Your Voice: A Cause Manifesto. Inspiration does start at the top!

Three Steps to Increase Your Sales

Subscribe

Grow with design, marketing, and business insights.

Measure Brand Clarity

Six Brand Clarity questions reveal where your brand needs help.

Hire us to Guide You

Everyone needs a guide. Schedule a call to discuss your needs.