- Clarify the mission: If the mission isn’t clear, the board won’t know what direction to follow. Work with them to review, refine, and articulate an action-oriented mission that they can own.
- Create opportunities for experience: Get to know your board members one-on-one. Invite them to to participate in a program event. Help them to make your mission part of their personal story.
- Cast a vision: Vision is mission in action, laying out a focused plan for how to achieve it will lead to definable tasks that your task-oriented board will follow through on.
When there is ambiguity in direction, there is uncertainty in followers. Be the leader, start the movement, set a course to follow!
Find more insights in this abstract from Raise Your Voice: A Cause Manifesto. Inspiration does start at the top!