Perspectives from Brian Sooy, principal and founder of Aespire, on leadership, design, communications, and their impact on social purpose.

Apple announced Steve Jobs' retirement as CEO on August 28, 2011.  There will be many articles written, including this one from FastCo Design: What Makes Steve Jobs so Great?

Three companies recently caught my attention with their direct mail, email newsletters and a blog. It's clear they are trying to be something that they're not.

My story begins with the purchase of a fountain pen, and ends with a lesson in how a brand (especially a luxury brand) achieves brand alignment.

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