Perspectives from Brian Sooy, principal and founder of Aespire, on leadership, design, communications, and their impact on social purpose.

Brian Sooy and Marty Neumeier discuss “The Brand Flip,” a whiteboard overview of how customers now run companies, how you can profit from it and create more loyalty with your customers.

Raising your voice now can make a meaningful impact in the future of just one person.

Key insights from my conversation with Todd Henry about Louder Than Words from the Raise Your Voice podcast.

If you received a call asking, "Would you be interested in joining our board?"—how would you answer?

Hermann Zapf, a master of typography and legendary type designer, passed away on June 4, 2015.

A colleague recently asked — should the leader of my organization be on social media?

Where’s your “do not cross” line in corporate social responsibility? What taboo would you break to begin a conversation?

Three ways to motivate board members. When there is ambiguity in direction, there is uncertainty in followers. Set a course to follow!

Imagine how donor engagement might improve if you understood how intentionally-designed and integrated communication impact the donor experience.

After a recent conversation with the communications director of a global manufacturing company who also runs a non-profit, I've been thinking lately about the designer's obligation for altruism. To put it simply, we are obliged to give back to the community in meaningful ways.

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