Clarity – Marketing advice for mission-driven companies and causes

Marketing insights to help you achieve greater impact by aligning profit and purpose, for changemakers from conscious companies and meaningful causes. Empower your team and supporters to influence, inspire, and engage the communities you serve through branding, design, and marketing in our digital and social world.

If you want the people your organization cares most about to connect with its mission and impact, you need to be clear about why, how, and what you do in a manner meaningful to your audience.

Digital publishing is an effective way for nonprofits and grant making organizations (such as community foundations and other philanthropies) to create inspiring and informative design and communication pieces.

Every ambassador needs to speak with one voice when they represent the cause, and everyone has the potential to be an ambassador.

Startup nonprofits are like a startup business. The founder thinks they want to start a nonprofit, but it's really a business, with a nonprofit mission.

Nonprofit annual reports are an opportunity to reassure stakeholders, share a year's worth of success, and look to the future. But have you considered the greater purpose behind the stories – something more aspirational – that becomes the narrative thread, weaving the stories together into one worth telling?

How do you create a mission-driven culture of open communication for your company or cause? The Cause Manifesto is a framework of 12 ways to transform your design thinking and communication initiatives.

In almost every conversation we have with nonprofit executives and leaders, the statement is made: “the marketing committee recently met and decided to…” Yet it’s the CFO, marketing director, engagement coordinator, or executive director sitting across the table. Where are the board members in this conversation?

Progressive disclosure can be an effective approach to creating logical parent and component identities and brand architecture. At some point you may find that your organization has need for a component identity.

What does it mean to be inspiring? It's a question that I've been reflecting on, because "be inspiring" is a phrase we've been discussing with several nonprofits lately.

At a technology transfer task force meeting, I heard an excellent observation: “We can have the best programs for technology transfer and commercialization, but we can be in a room filled with business and industry and none of them will have heard of the programs, what they do or that they exist.”

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