Clarity – Marketing advice for mission-driven companies and causes

Marketing insights to help you achieve greater impact by aligning profit and purpose, for changemakers from conscious companies and meaningful causes. Empower your team and supporters to influence, inspire, and engage the communities you serve through branding, design, and marketing in our digital and social world.

The power of words inspires me. The right words, shared at the right time, give hope and purpose. Words create an expectation of reality; anticipation for what is promised, hope for what is to come.

If you believe that social media is a medium that you can use to share your mission, then just do it. Don't be afraid.

Four dimensions of communication and culture empower leaders like you to achieve clarity for your organization.

I hesitate to even mention the word innovation. It is so quickly applied—to a mission statement, a description of a program, an approach to program delivery, to social entrepreneurship—when used often enough, it becomes meaningless.

In January 2013, I published 12 Communication Resolutions for 2013, a set of communications principles for mission-driven organizations. Then I wrote a book.

If I walked into the local pub and sat down at the bar, I'm wondering about the blank stares I would get if I asked the person sitting next to me, "So, how about that net neutrality thing?"

If you want the people your organization cares most about to connect with its mission and impact, you need to be clear about why, how, and what you do in a manner meaningful to your audience.

Digital publishing is an effective way for nonprofits and grant making organizations (such as community foundations and other philanthropies) to create inspiring and informative design and communication pieces.

Every ambassador needs to speak with one voice when they represent the cause, and everyone has the potential to be an ambassador.

Startup nonprofits are like a startup business. The founder thinks they want to start a nonprofit, but it's really a business, with a nonprofit mission.

Three Steps to Transform your Organization

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