Marketing insights to help you achieve greater impact by aligning profit and purpose, for changemakers from conscious companies and meaningful causes. Empower your team and supporters to influence, inspire, and engage the communities you serve through branding, design, and marketing in our digital and social world.
A colleague recently asked — should the leader of my organization be on social media?
If alumni are important enough to ask for money from, are they important enough to your college to know how they feel?
How are you using the Cause Manifesto in your work? How three of your peers are using it to transform their organizations.
Think of all of the causes with which you are familiar (and with which your organization competes for funding and resources). Where does yours fit in?
Three ways to motivate board members. When there is ambiguity in direction, there is uncertainty in followers. Set a course to follow!
Social media is a medium that you can use to share your mission, tell your supporters' stories, and create a culture of communication.
Imagine how donor engagement might improve if you understood how intentionally-designed and integrated communication impact the donor experience.
Once upon a time, a giver had a choice between two opportunities for making a charitable gift. It was a choice between two best opportunities.
The power of words inspires me. The right words, shared at the right time, give hope and purpose. Words create an expectation of reality; anticipation for what is promised, hope for what is to come.