Clarity – Marketing advice for mission-driven companies and causes

Marketing insights to help you achieve greater impact by aligning profit and purpose, for changemakers from conscious companies and meaningful causes. Empower your team and supporters to influence, inspire, and engage the communities you serve through branding, design, and marketing in our digital and social world.

Social media is a medium that you can use to share your mission, tell your supporters' stories, and create a culture of communication.

Imagine how donor engagement might improve if you understood how intentionally-designed and integrated communication impact the donor experience.

The Tale of Two Gifts

September 3, 2014

Once upon a time, a giver had a choice between two opportunities for making a charitable gift. It was a choice between two best opportunities.

Much attention is paid to donor retention and fundraising. How might your volunteers feel appreciated and valued if you considered them to be time donors?

The power of words inspires me. The right words, shared at the right time, give hope and purpose. Words create an expectation of reality; anticipation for what is promised, hope for what is to come.

If you believe that social media is a medium that you can use to share your mission, then just do it. Don't be afraid.

Four dimensions of communication and culture empower leaders like you to achieve clarity for your organization.

I hesitate to even mention the word innovation. It is so quickly applied—to a mission statement, a description of a program, an approach to program delivery, to social entrepreneurship—when used often enough, it becomes meaningless.

In January 2013, I published 12 Communication Resolutions for 2013, a set of communications principles for mission-driven organizations. Then I wrote a book.

If I walked into the local pub and sat down at the bar, I'm wondering about the blank stares I would get if I asked the person sitting next to me, "So, how about that net neutrality thing?"

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