Clarity – Marketing advice for mission-driven companies and causes

Marketing insights to help you achieve greater impact by aligning profit and purpose, for changemakers from conscious companies and meaningful causes. Empower your team and supporters to influence, inspire, and engage the communities you serve through branding, design, and marketing in our digital and social world.

Open a book; pick up a magazine; read a brochure… Readability is not accidental. Read these practical tips and recommendations for better typography!

“You never call, you never write. When you do, it’s only because you want money.”

Raising your voice now can make a meaningful impact in the future of just one person.

One size seems to work best for many social media platforms. Learn how to make it work for you.

Key insights from my conversation with Todd Henry about Louder Than Words from the Raise Your Voice podcast.

If you received a call asking, "Would you be interested in joining our board?"—how would you answer?

Hermann Zapf, a master of typography and legendary type designer, passed away on June 4, 2015.

A colleague recently asked — should the leader of my organization be on social media?

Where’s your “do not cross” line in corporate social responsibility? What taboo would you break to begin a conversation?

If alumni are important enough to ask for money from, are they important enough to your college to know how they feel?