Marketing insights to help you achieve greater impact by aligning profit and purpose, for changemakers from conscious companies and meaningful causes. Empower your team and supporters to influence, inspire, and engage the communities you serve through branding, design, and marketing in our digital and social world.
What inspires you? Why does it inspire you? Does what inspires you about the purpose of your cause or company inspire your audience in the same way?
Your organization can drive a culture of communication when it embraces data as a means of sharing greater insight into the outcomes of its mission, and understanding of its cause.
The mission-driven organization creates a purpose-driven culture of communication when its character (its values in action) aligns with the reasons that motivate its followers to believe in its cause.
Can you articulate your organization’s purpose (its cause and the reason that it exists), what it does (its mission), and why it matters (what difference it makes)? If not, you’re not alone.
Be Strategic. These two words should be among the first words shared with your team in your communication planning.
EdFOCUS, a leader in school reform, has a long-standing reputation for thoroughness and reliability.
I always return from conferences energized by the things I’ve learned and inspired by the people I’ve met, with the desire to enhance our approach with those new perspectives.
CEOs, creative agency, and professional firm authors find guidance on book design, book printing, and book publishing to establish their expertise and enhance their position as thought leaders.
It's absolutely necessary for executive management to be part of the communications conversation at all times.
Somewhere around mid–July, my wife and I looked at each other and said, “Why are we working so hard this summer?”