Marketing insights to help you achieve greater impact by aligning profit and purpose, for changemakers from conscious companies and meaningful causes. Empower your team and supporters to influence, inspire, and engage the communities you serve through branding, design, and marketing in our digital and social world.
At its most meaningful, one can assert that the sole purpose of marketing and communications is to nurture trust.
These four insights will help make you a better communicator, nurture trust, and build loyalty.
Never pass up an opportunity to say thank you and engage people who might be interested in your company or cause at a deeper level.
All media is social media. Community exists whether you're trying to build one or not, your role is to nurture it. Your social network is already everywhere you visit, speak, and listen.
My philanthropic friend loves to share about the causes she supports. Today was no different; only she wasn’t in a mood to share how wonderful the causes are.
The mission-driven organization creates a culture of communication when it recognizes it must be engaging—listening more often than it speaks to understand the needs of its audience and constituents.
What inspires you? Why does it inspire you? Does what inspires you about the purpose of your cause or company inspire your audience in the same way?
Your organization can drive a culture of communication when it embraces data as a means of sharing greater insight into the outcomes of its mission, and understanding of its cause.
The mission-driven organization creates a purpose-driven culture of communication when its character (its values in action) aligns with the reasons that motivate its followers to believe in its cause.
Can you articulate your organization’s purpose (its cause and the reason that it exists), what it does (its mission), and why it matters (what difference it makes)? If not, you’re not alone.