Clarity – Marketing advice for mission-driven companies and causes

Marketing insights to help you achieve greater impact by aligning profit and purpose, for changemakers from conscious companies and meaningful causes. Empower your team and supporters to influence, inspire, and engage the communities you serve through branding, design, and marketing in our digital and social world.

It doesn't matter if you’re looking for marketing plan examples or one-page marketing campaign templates, one size doesn't fit all — explore six elements of marketing to help you create campaigns and marketing communication plans.

Brian Sooy and Marty Neumeier discuss “The Brand Flip,” a whiteboard overview of how customers now run companies, how you can profit from it and create more loyalty with your customers.

The president of a major philanthropy walked into the meeting room carrying an annual report from an education-focused nonprofit and laid it on the table next to the annual report from his organization. Resting his hand on the nonprofit’s report, he said, “This is one of the most beautiful pieces I’ve seen in a long time.”

As Second Harvest Food Bank of North Central Ohio celebrates 35 years of growing hope, a memorable promise, a simple campaign, and flexible system help them tell the story.

At its most meaningful, one can assert that the sole purpose of marketing and communications is to nurture trust.

These four insights will help make you a better communicator, nurture trust, and build loyalty.

Never pass up an opportunity to say thank you and engage people who might be interested in your company or cause at a deeper level.

All media is social media. Community exists whether you're trying to build one or not, your role is to nurture it. Your social network is already everywhere you visit, speak, and listen.

My philanthropic friend loves to share about the causes she supports. Today was no different; only she wasn’t in a mood to share how wonderful the causes are.

The mission-driven organization creates a culture of communication when it recognizes it must be engaging—listening more often than it speaks to understand the needs of its audience and constituents.