The world’s most innovative nonprofits are constantly getting feedback from their constituents (donors, partners and the people they are serving). They deliberately operate with donor-centric thinking driving all initiatives and activities.
Across the country, the strategy is set, and plans have been made for the philanthropy phenomenon known as Giving Tuesday. What's your plan?
Just like Olympians don’t master the baton pass in one practice session, you have to train your team to build sustainable relationships with your rising donor population.
Giving Tuesday happens once a year, but nurturing relationships with donors is a year-round activity.
Giving Tuesday and the year-end is nearly here. How will you acknowledge the financial gifts you’ve been planning for?
Take advantage of the relationship between marketing and prospect research to create personalized communication.
Volunteers are connected to your cause and mission, and deserve respect and recognition for what they do.
What does it mean to be inspiring? It's a question that I've been reflecting on, because "be inspiring" is a phrase we've been discussing with several nonprofits lately.
A recent article in WIRED magazine, and online on wired.com recently caught my eye, about A/B testing. A/B testing presents website visitors with variations of the same page, and click-through rates are monitored to gauge effectiveness. Obviously, the better-performing results are implemented. This can be key for online nonprofit fundraising.