What’s the one thing that will challenge your focus today? Will it prevent you from achieving your communication goals?

Let’s cut to the chase: if your communication initiatives don’t directly align with the objectives or focus from your strategic plan, you’re merely doing busy work. You’re in possession of a to-do list disguised as strategic communications.

How are you using the Cause Manifesto in your work? How three of your peers are using it to transform their organizations.

Think of all of the causes with which you are familiar (and with which your organization competes for funding and resources). Where does yours fit in?

The power of words inspires me. The right words, shared at the right time, give hope and purpose. Words create an expectation of reality; anticipation for what is promised, hope for what is to come.

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