We’re listening, and a few months ago started on a journey of re-alignment. 16 years ago when we started the firm, its name was Brian Sooy & Co., and for the past 5 years ago we’ve been know as Sooy+Co. From now on; we'll be known as Aespire®.
Not that I minded having my name on the firm, but it’s time to focus on our strategic process (Clarity™) and our product (helping our clients implement the recommendations that flow from the strategy). We’re not simply changing the name, we’re creating a new company, we’re reinventing ourselves.
I used to be really obsessed with success, but I want to strive for something greater. Now I'm more concerned with significance.
The next few weeks we’ll be chronicling the end of one path and the start of a new journey. Join us for the ride?