September 3, 2012

What's in a name?

Written by 

Sixteen years ago, it was simple enough to start a business under my own name, and build it on the talent and experience that a young designer had at the time. Over that time, the firm has matured; our expertise has deepened, we are engaged in the strategic aspects of our client engagements more than ever. Welcome to Aespire®.

Thank you for being part of our journey. We are at the point that can be best summed up as "the courage to reinvent ourselves."

We've always understood that our work is not about us; it's about the success of our clients, their stories and their impact on education, entrepreneurship, economic development, health and wellness, sustainability, philanthropy and other causes.

We're confident that our work has had a significant impact on the initiatives and programs we've collaborated on; and we are grateful for the opportunities to be a resource to the remarkable and increasingly interconnected organizations whose mission support these causes.

For us, design has become more than positioning and visual solutions – it's also about information design, process design and solutions that empower our clients to communicate with clarity to every stakeholder.

We have added new partners in public relations, brand personality research, and add StoryBrand certification. These complement what we call the engagement continuum: where we make strategic communication recommendations to attract, inform, inspire and engage the stakeholders that our clients seek to communicate with.

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All of the friendly faces at the firm will stay the same, and you'll have new ways to share our thought leadership and interact with us.

Aespire® is the leading design and communication firm that helps courageous business leaders build powerful brands and develop strategic outreach programs that inspire advocates, engage donors, and raise revenu.

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