Mission-Driven Design Thinking

Mission-Driven Design Thinking

We work with mission-driven causes and companies that change lives through advocacy, education, and action. We help you tell stories that inspire, influence, and engage your audiences. We empower you to communicate with clarity, and connect your mission with your followers for greater impact.

Every step along the way, every communication decision must be on the path between where you start, and the goal you establish at the beginning of your journey.

The heart may inspire you to start a journey, but you must begin with the end in mind.”

Mission-driven design will guide you to your goal, as the catalyst for cause communications that empower you to connect your mission with your audience, measure your progress, and keep your eye on the destination. It is a compass that keeps you on the path of communications with clarity. Design connects your story with the hearts and minds of those who work for, advocate, donate to and volunteer for your cause.

Mission-driven design goes beyond branding – it is the catalyst that aligns an organization’s purpose, character and culture with its identity and voice. Through the discipline of human-focused design thinking, it helps build relationships by telling your organization’s story with your audience as the hero, and builds trust through your organization’s unique voice.

Engagement Continuum of Mission Driven Design by Aespire.com

Mission-driven design is a framework that aligns design and marketing communications with your organization’s purpose – why it pursues a particular mission. It encompasses the positioning, differentiation, strategy, design, touch points, and user experience – what is commonly known as branding and communications – and understood by our clients as design with purpose.

The most effective mission-driven organizations manage to outcomes; they also communicate to those outcomes. Through mission-focused design and content, your organization can attract, inform, inspire, and engage its audience through communications that are focused and relevant. Mission-driven design’s outcome is beyond branding: differentiation, visual continuity, and awareness of your organization as the one voice for the cause it represents.