Private Christian School K-12 Branding and Marketing

By positioning Christian education as an alternative to public education, private k-12 schools market their schools as a viable option for families and church communities who want their children to experience Biblical values as part of their children’s education

From the largest private to mid-sized schools, private K-12 Christian education offers parents and families faith-based education alternatives for preschool and kindergarten.

Aespire helps education leaders sustain enrollment, improve fundraising, and create distinctive brand identities that position these schools as attainable options for Christian families.

Private Christian School K-12 Branding and Marketing

Visual brands represent the values of the organization

Our new logo is meant to be more than a visual that simply catches the eye. We love the design itself, but even more, the manner in which the design connects to our identity. The cross, shield, and subtle internal heart shape displays for all who we want our students to become: life long followers of Christ who depend on Him.“ – Denver Daniel, President, Open Door Christian Schools

The Business Case

Marketing Challenges for Private Christian K-12 Schools

Many private Christian K-12 schools face similar challenges: 

  1. Create awareness of Christian education as an alternative education option
  2. Sustain and increase enrollment
  3. Raise funds to support teacher quality, tuition assistance, and funding independence

Creating a culture of Christ-centered Academics and Athletics

  • Open Door Christian Schools sought to position the school as the leading college prep k-12 private Christian school in Northeast Ohio with the goal to increase enrollment, build awareness, and raise more funds.
  • Mansfield Christian School was looking for a clear message and compelling recruiting materials that demonstrated students success and family satisfaction
  • Victory Christian Schools needed help  to achieve its objectives for raising brand awareness, engaging the community, and consistent internal communications
Brand Strategy:

Positioning Private Schools through Strategy, Design, and StoryBrand Marketing

Through our Clarity Process, Aespire guides administration, boards, and stakeholders to identify the strategies and context necessary for differentiating the private Christian K-12 college prep schools.  

By positioning schools as the leading alternative in Christian education for families in their respective regions, it helps each school create marketing that works, and focuses the messaging into touchpoints that parents and students regularly see and interact with.

Outcomes:

Sustaining Enrollment and Fundraising Growth

Private Christian Schools that work with Aespire sustain

  • Increased enrollment through consistent messaging and recruiting paths that focus on the families and not institutional process
  • Stronger communities as parents share their positive experiences and invite their friends to be part of the school
  • Greater engagement by families for the mission and outcomes provided by Christian education
  • Increased results from fundraising activities that provide support for tuition assistance, teacher quality, and financial independence

56% Fundraising Increase for Sustainability

Significant Student Enrollment Growth

Positioned as a First Choice for Education

Successful Brands, Growing Schools

Touchpoints for Every Audience

Private k-12 Christian Schools select from a growing library of cost-effective recruiting and communication materials that are customized for each school and their enrollment and fundraising goals:

  • Uniquely position each school with and unique story clear messaging through the StoryBrand framework
  • Recruiting and enrollment materials that make the family and student the center of the enrollment experience
  • Compelling nurturing campaigns and email marketing that informs and inspires parents about the journey and adventure of being part of a Christian K-12 school community
  • Develop endowment, capital, and operating fundraising strategy and campaigns so each school has the financial resources required to sustain and grow its operations
  • Develop digital experiences such as social media campaigns and websites to engage parents and the community

Building Trust with Families

Private Christian Schools that work with Aespire sustain

  • Greater engagement by families for the mission and outcomes provided by Christian education
  • Increased results from fundraising activities and volunteer support

“Aespire continues to be a tremendous support to ODCS in creating strategic branding and visual storytelling options that reflect our identity. Conversations and concepts from Aespire are consistently centered around ensuring that we, along with our audience—the students, parents, faculty, staff, and community— readily understand our mission and purpose.


Nothing is created or designed without thought and connection to who we are as an organization.”

–Denver Daniel, President, Open Door Christian Schools

Clarity for and Guidance for Christian Leaders

”I love working with Aespire! The Aespire team creates insightful strategy, design, and communications that are aligned with our purpose and are willing to challenge our thinking to bring clarity to our internal and external messaging.”

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