Why do you search the internet? Because you're looking for information, answers to questions, solutions to problems, and insights to grow in knowledge and understanding.
You're searching—and so are your customers, advocates, and supporters. If you're not creating your own content, you're allowing your competing organizations to control what your potential audience is reading and thinking about your organization. It's like being invited to a karaoke party, where the song list is missing your favorites.
Insight marketing is a strategic approach to creating meaningful content that challenges the curious, clarifies knowledge, and builds confidence in the reader. It's content that adds meaning and value for your audience. It's content that can inform, inspire, and engage. You want your audience to be singing your song, and to become familiar with your voice.
Aespire develops custom insight marketing strategies that align with your strategic communication and marketing. It's targeted, focused, and developed with keen insight into your audience and their motivations. It's perfect for colleges, nonprofits, and foundations—and the corporate citizens that support them.
Aespire also advises corporations and social enterprises on how visual communication and content marketing builds customer loyalty and has the potential to increase profits.
How can we help you connect with the communities you serve through a content and insight marketing strategy? Contact Ernie Farabaugh (216) 408-5071 at to create more loyal customers and affinity for your cause.